There’s no rush for Amazon. They’re not going to lose customers because they don’t have this. Amazon didn’t invent search, but they have search on their websit

There’s no rush for Amazon. They’re not going to lose customers because they don’t have this. Amazon didn’t invent search, but they have search on their website. You wouldn’t say they’re necessarily a search company, but I’m sure that’s their most important revenue generating feature for retail. Replace search with LLM + search. They’ll wait for this to shake out, implement an “OK” LLM for their site baselined on industry standards and will have everything you outlined. It’s not existential, and will be another feature they provide, like developing a mobile app when smart phones became a thing.