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One of the real problems is that essentially all advertising and marketing is a plague that is knowingly inflicting misleading information and insinuation on th
by Veserv 4y ago
One of the real problems is that essentially all advertising and marketing is a plague that is knowingly inflicting misleading information and insinuation on the public. It is not like they do not know how a ad will be interpreted, the entire game in almost every case is saying something that is technically correct but that the target audience will incorrectly interpret as better.
The standard of false advertising should not be: "There is at least one interpretation that is true." it should be: "Almost every member of the target audience will come to a correct understanding." If a company gets into a lawsuit and their lawyer defends the ad by saying, "Technically speaking, ..." they should lose. If a company can not accurately explain the nuances of the limitations of their product in a short time segment then they can just err on the side of caution instead of implying untrue statements.
This would absolutely devastate the bullshit advertising and branding that is used to prop up garbage products and make it easier to segment high quality products because it would be much harder for low quality competitors to make misleading me too statements without running afoul of false advertising.