Once you mentioned it, I realized I knew this was in Predictably Irrational. I've never read it, but I have heard it mentioned in this context. I first heard o

Once you mentioned it, I realized I knew this was in Predictably Irrational. I've never read it, but I have heard it mentioned in this context. I first heard of this through Joel, so I quickly found a citation from his blog. I know he's mentioned it repeatedly on the SO/SX podcasts as well, so it's likely the association was solidified there. That said, your quote doesn't make the point I was trying to highlight. Specifically, I was trying to show that moving from intrinsic to extrinsic motivation is not only damaging, but also hard to reverse as well. Thanks for the quote though. I've renewed my mental note to someday maybe finally get around to reading the book.