4 ms·
If an advertising platform doesn't work well, it can only support extremely high profit margin luxury goods because cutthroat commodities can't afford ads that
by VLM 3y ago
If an advertising platform doesn't work well, it can only support extremely high profit margin luxury goods because cutthroat commodities can't afford ads that don't work.
The real story is social media marketing is ineffective, not that the products are trash.
Its kind of like what's advertised in spam.
- dehrmann 3y agoI hadn't really thought about that. Advertisers on social media are basically only competing for impressions, while on search they compete on keyword and impression, so there's room for both high and low-margin businesses since they're segmented by keyword.
- delusional 3y ago> The real story is social media marketing is ineffective, not that the products are trash. You'd need to evidence that claim a lot before you could write a compelling post about it. I'd totally be down for a detailed post that goes into the numbers and comparative effectiveness of different ad spends though. That could be quite interesting for understanding the direction of the web going forward. If Social media marketing is useless then large segments of the current web and current economy is going to end abruptly.
- deleted 3y ago[deleted]