Some good points, though some of the biggest companies have proven you wrong. Google, for example, messed with spelling, used word which has nothing to do with

Some good points, though some of the biggest companies have proven you wrong. Google, for example, messed with spelling, used word which has nothing to do with search engines and yet, it is nowadays one of the most recognized companies in the world. Also, when using common names that are easy to remember where you have not messed with spelling, the domain names are usually taken or squatted on. So, while your points are theoretically nice, in practice it may break the cardinal rule, which is having your business name and your website be different.