I hate to be one of those "you lost me at the second paragraph" kind of guys, but....you lost me at the second paragraph: > stuff that's pushed to you via ta

I hate to be one of those "you lost me at the second paragraph" kind of guys, but....you lost me at the second paragraph: > stuff that's pushed to you via targeted ads costs an average of 10 percent more, > and it significantly more likely to come from a vendor with a poor rating > from the Better Business Bureau. The BBB is pay for play organization whose ratings mean little more than "they paid their membership dues" or "they responded to complaints quickly". You can get a million complaints, but if you reply quickly to consumers you keep your A+ rating. You can also get zero complaints but cancel your BBB membership and Ohhhhhh what a shame you've got an F rating.