The trouble with Twitter is that it never made much sense for businesses to advertise directly on it, when they could get more bang for their buck by creating c

The trouble with Twitter is that it never made much sense for businesses to advertise directly on it, when they could get more bang for their buck by creating clickbait topics to trend, or by enticing retweets with giveaways, or by unleashing hordes of bots to lure people to their own websites, if they were viral media. Rather than banning Substack or other social networks like Facebook or Mastodon used to do, they should have put a stop to the endless creation of bots from the start. Well, I suppose it will be interesting to see what happens next month, when bots become paid.