Twitter had a pretty substantial revenue before Musk bought it, but also had built up a huge/expensive organization (presumably in the hope of growing the user

Twitter had a pretty substantial revenue before Musk bought it, but also had built up a huge/expensive organization (presumably in the hope of growing the user base.) A smart cost-cutting strategy could have easily made it profitable. Unfortunately Musk’s strategy wasn’t very smart: among other things he fired most of the ad sales team as well as the moderation and safety team, all of which tanked revenue. His current subscription plan has zero chance of making up for this lost revenue, let alone growing the user base, and this is before you get to the huge debt burden he piled on the company.