The term has some meaning in manufacturing -- it's usually taken to mean mass produced, but with each unit customizable for each user's order. Just having more

The term has some meaning in manufacturing -- it's usually taken to mean mass produced, but with each unit customizable for each user's order. Just having more SKUs for color/size isn't really the same thing, though that's also valuable. And of course there are places that will make exactly the shoe you want, using your choices of colors/fabric, all in a manufactured way. But it has not caught on as many expected.