Well, some of that is happening already. As people become educated about healthy eating, they investigate the ingredients lists more for what they're buying (b

Well, some of that is happening already. As people become educated about healthy eating, they investigate the ingredients lists more for what they're buying (becoming more health-conscious), and rejecting bad foods - letting their money do the talking. But I agree that health education in the US is the pits, and is the key to turning it around.