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My theory on this is because there are a decreasing amount of people watching broadcast television on-air. As fewer millennials and Gen Z/Zoomers are watching a
by judge2020 4y ago
My theory on this is because there are a decreasing amount of people watching broadcast television on-air. As fewer millennials and Gen Z/Zoomers are watching anything live, fewer advertisers are going to see it as a lucrative advertising opportunity, so the only people left still paying big bucks are the pharmaceutical companies, and they get a better deal anyways since a larger percentage of the viewers that see their ad will be >50 and need that medicine.
- burkaman 4y agoI think there's also a much higher return on investment for medications than anything else, since they can overcharge so much. One person starting on an expensive drug could single-handedly pay for an ad that a million people saw.