Separate point: calling Google an "advertising company" is way off the mark. Google runs the biggest online ad exchange in the world, requiring lots of advertis

Separate point: calling Google an "advertising company" is way off the mark. Google runs the biggest online ad exchange in the world, requiring lots of advertisers to buy keywords and other ways of addressing customers, and publishers to partner with Google for a (small) cut of the gross revenue Google makes matching bids to asks. Brave doesn't do any of this cloud surveillance based ad-tech. We leave ads off by default, but when a user opts in, all the ad matching is local to the browser against a catalog that's the same for a large cohort by region and human language. Ad impressions are confirmed by a Privacy Pass variant protocol. Users get 70% of the gross. There isn't a great category for what Google is, it already won its own "google it" verb. But among many other things, it is a huge ad-tech player. Brave is small, user-first, privacy-by-default, and ads are opt in. See the difference?