Perceived legitimacy. In the recruiting game, you need a leg up on the next 200 mindless email drones. Saying "We're so good the NY Times covered us!" goes a

Perceived legitimacy. In the recruiting game, you need a leg up on the next 200 mindless email drones. Saying "We're so good the NY Times covered us!" goes a long way towards considering both sides of the transaction that you're worth the time.