Without good PR, people won't buy an engineer's products. Maybe the engineer does PR themselves if they're at a small company or are doing open source, but you

Without good PR, people won't buy an engineer's products. Maybe the engineer does PR themselves if they're at a small company or are doing open source, but you aren't going to pay rent without PR. Replacing your PR department with a poop emoji bot is something you can only get away with if you're rich and don't care about the impact your actions have on other people. To be fair, some of Elon's other stuff has good PR even without a PR department - Tesla and SpaceX have a bunch of die-hards who do free PR for them. But I don't consider that "no PR", just "unpaid PR". Nobody's out there doing that for Twitter.