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If a vocal minority complain about the new design, but still carry on using the app then you probably don't need to worry. Look at the data.
by revorad 15y ago
If a vocal minority complain about the new design, but still carry on using the app then you probably don't need to worry. Look at the data.
- aymeric 15y agoWhat data would you look at for a in-app design change?
- revorad 15y agoFirst, I'd just look at the simple overall engagement metrics that matter most to you. For example, if time spent on your web app is most important to you, then see how that was affected by your new design. You could compare the users who say they don't like the new design with the rest of the users. It's likely that some specific features or actions will be affected by a redesign, so track that using Mixpanel or something similar, and again compare old vs new behaviour and complaining users vs others. For example, did people stop clicking on some buttons after the redesign? Did they start buying much less?