I checked for the Netherlands. It says '... een verzekeringspolis die is verstrekt door het Nederlandse filiaal van AIG Europe Limited' = '... an insurance poli

I checked for the Netherlands. It says '... een verzekeringspolis die is verstrekt door het Nederlandse filiaal van AIG Europe Limited' = '... an insurance policy provided by the Dutch branch of AIG Europe Limited'. So its probably that in many (most? all?) countries you are not dealing with Apple but with some third party insurance company. I assume this means Apple is making a margin on selling the insurance, the insurance company is making a profit on the policy and Apple making a profit on any repairs. I am very happy that I never bought AppleCare for any of my Apple products.