Why, the artificial sweetener industry, of course! In seriousness, there is surely a bunch of money to be made here, even if that isn't the objective of the res

Why, the artificial sweetener industry, of course! In seriousness, there is surely a bunch of money to be made here, even if that isn't the objective of the researcher. Step one, declare that eating X will kill you. Step two, develop a book all about how not to eat X. Step three, profit. Note that there is no "..." step, because there are always people dumb enough to jump on the latest food craze.