I thought the article had some misleading advice as well. What I'd take away for it is: "you don't need to code it yourself to be successful". If you have val

I thought the article had some misleading advice as well. What I'd take away for it is: "you don't need to code it yourself to be successful". If you have validation, I think you could outsource the actual development (I'd try to be a very active customer and interact with the developers a lot, though). An example of what this article is trying to say is the uruguayan Groupon clone WooW: all the development was done offshore, they just set up the company and logistics and concentrated in providing good discounts.