Marketing is not always about retail sales. Its a necessary evil ever since the Golden Fleece awards were used to neuter basic research. Grant proposals are mo

Marketing is not always about retail sales. Its a necessary evil ever since the Golden Fleece awards were used to neuter basic research. Grant proposals are more about a marketing push than science these days. The article and associated paper are really just fluff so that they can keep doing research in spite of incompetent oversight.