This would be a very penetratingly insightful criticism if you had never heard of Airbnb, Dropbox, Twilio, etc etc. i.e "if you had never heard of the 1% of e

This would be a very penetratingly insightful criticism if you had never heard of Airbnb, Dropbox, Twilio, etc etc. i.e "if you had never heard of the 1% of exceptions to your rule...".