My awakening was the multiple times I've been talking with a startup and said, "I was surprised there's no self-guided demo or video tour available on your webs

My awakening was the multiple times I've been talking with a startup and said, "I was surprised there's no self-guided demo or video tour available on your website; can you show me how the product works?" and had them reply something like, "Oh, sure. The reason we don't have a demo yet is that we haven't gotten around to making fake data, but let me pull up one of our customers' accounts and give you a tour using their data. Try not to read anything."