>The money Toyota 'burnt' on hydrogen stuff has already been spent Well was the decision to go all in on a entirely new tech (hydrogen fuel cells) was consciou

>The money Toyota 'burnt' on hydrogen stuff has already been spent Well was the decision to go all in on a entirely new tech (hydrogen fuel cells) was conscious choice by Toyota or not? So you agree that they have capacity to spend investment dollars, right? Now could they spend maybe an order of magnitude less money on improving ICE, Most definitely yes. Its definitely less costly trying to reinvent and entire new scientific field (fuel cells) than repurposing ice engine as demonstrated by companies I highlighted (& many more). >And the rollout your imagining would require at least 10x the money to do so worldwide. would this rollout be any less expensive for hydrogen cars, I'd argue orders of magnitude more expensive because no hydrogen infra exists. yet you chose to conveniently ignore it. Also, you are making a strawman here by indicating that I am saying need to fund it with stock-market (go back and read my comment). they dont Need that money to start the rollout, they get rewarded by market when they do it because its a fundamentally better product. My gut feeling is most of these japanese companies are opposed to electrification because of some other ulterior reason, likely because solar may not be viable in that region & their govts might not be so excited about it. In any case they are about to get their ass handed to them by tesla & chinese EVs because EVs are essentially democratizing the automobile development platform due to its simplicity.