Good point, the market rate for contact info must be way below $42. I suspect JPM really wanted the juicier demographic/segmentation data that this little start

Good point, the market rate for contact info must be way below $42. I suspect JPM really wanted the juicier demographic/segmentation data that this little startup app convinced the students to provide. But they're not going to put that in their lawsuit or PR releases: "We thought we were buying 4.2M unsuspecting students' race, sexual orientation, family history, mental health status, blood types, and genetic code, but it was fake! We want a refund."