> College students make lucrative targets, apparently. I have in my wallet two credit cards that I signed up for back in college. In the 90s. For one of them,

> College students make lucrative targets, apparently. I have in my wallet two credit cards that I signed up for back in college. In the 90s. For one of them, I also got a 3 lb. bag of M&Ms. The other one came with a free T-shirt I think? In both cases, them setting up tables on my campus netted multi-decade account holders. I should've bargained harder that day, though. I didn't realize what my CLTV was to them.