So I've never sold, but I've just taken a college class with someone who has sold a few companies. This is adapted from a hypothetical discussion of selling or

So I've never sold, but I've just taken a college class with someone who has sold a few companies. This is adapted from a hypothetical discussion of selling or licensing a patent. I think it'd be best to picture this as a normal sale of products, it's just a larger deal. The people you're selling to has a pain point, and your company somehow fits that pain. Find out the pain and why your product (your company) fits that pain. Think of possible objections. For instance, it sounds like you're solving the problem of "I have this idea, and it can expand given sufficient resources!" But there could be other reasons like "It will let others perceive you as a better corporate citizen" Do this for a while until you think you've exhausted the list, then go ask a friend or two for some more input. Figure out the top 3 players in the market. #3 wants to be #2, and #2 wants to be #1, but #1 may not be as excited as #2 because they're already on top (depending how wide the gap is). Whomever you're selling to is banking on the idea that your assets will appreciate, but there's always knowledge that this won't pan out. #1 may not trust you can deliver as much as their own internal initiatives. The others may be more open to listening.