4 ms·

That is a great idea. I definitely need a demo page.

by grose 4y ago

kristopolous 4y ago
oh i see you do have a 14 day demo ... it wasn't clear to me. that's a design issue. You need to push the lede up. "Free 2 week demo. No credit card needed. [Try it now]" "Register" is too committal ... try things like "get started" or "try it out" - more action, result and experience oriented. Lastly on the technicals, look into https://developer.mozilla.org/en-US/docs/Web/API/MediaSession/setActionHandler https://developer.mozilla.org/en-US/docs/Web/API/MediaSessio... this will allow you to navigate through things when listening over bluetooth using the media buttons. I'm sorry for the rather advanced example but here's how I use it to navigate through hierarchy with double and triple tapping: https://github.com/kristopolous/music-explorer/blob/master/web/scripts.js#L165 https://github.com/kristopolous/music-explorer/blob/master/w...
- reitanqild 4y ago
  > "Free 2 week demo. No credit card needed. [Try it now]" > "Register" is too committal ... I actually didn't notice the "No credit card needed" until I had written a long explanation :-) That is how hard the "Free demo" has been abused to snag my credit card, so maybe experiment with some variations as long as it doesn't delay launch :-D (FWIW: personally, with my background and as a non-native speaker, "register" doesn't sound as scary as "Free 2 weeks demo".)
  - kristopolous 4y ago
    You gotta pair it with "no card needed" otherwise it sounds suss. There's other ways. "Upgrade to a paid account if you like it" works. "Upgrade" implies work. "Paid" implies the work is paying. Thus the thing you're currently engaging with doesn't need payment. You can also call it "Free tier" which has "14 day expiration" as a stipulation. There's no best practice here because it's dependent on the product, value proposition, where you are in the funnel and who the customer is. They'll perform differently and counterintuitively and most frustratingly, change over time (because the context of the relationship between your prospect and product is always dynamic) The truths that do hold are, 1. Make it sound casual 2. Avoid hustle language 3. Give an easy exit strategy 4. Make it clear and direct
kristopolous 4y ago
ok tried it out. I don't think I'm your customer here. I think the parting advice I can give is <all products are relationships>. The interface and experience defines this relationship. We shape our buildings and thereafter they shape us or the interface sets the terms of the engagement or the medium is the message. It's been stated a myriad of ways. I kinda hated "Selling the invisible" by Harry Beckwith but out of the 100 or so marketing and product development books I've read, I think, for you in particular, a weekend paging through that book might really help you here. You have to read it as an analogy of how to design software of course.

That is a great idea. I definitely need a demo page.

by grose 4y ago

That is a great idea. I definitely need a demo page.

oh i see you do have a 14 day demo ... it wasn't clear to me. that's a design issue. You need to push the lede up. "Free 2 week demo. No credit card needed. [Try it now]" "Register" is too committal ... try things like "get started" or "try it out" - more action, result and experience oriented. Lastly on the technicals, look into https://developer.mozilla.org/en-US/docs/Web/API/MediaSession/setActionHandler https://developer.mozilla.org/en-US/docs/Web/API/MediaSessio... this will allow you to navigate through things when listening over bluetooth using the media buttons. I'm sorry for the rather advanced example but here's how I use it to navigate through hierarchy with double and triple tapping: https://github.com/kristopolous/music-explorer/blob/master/web/scripts.js#L165 https://github.com/kristopolous/music-explorer/blob/master/w...

reitanqild 4y ago
> "Free 2 week demo. No credit card needed. [Try it now]" > "Register" is too committal ... I actually didn't notice the "No credit card needed" until I had written a long explanation :-) That is how hard the "Free demo" has been abused to snag my credit card, so maybe experiment with some variations as long as it doesn't delay launch :-D (FWIW: personally, with my background and as a non-native speaker, "register" doesn't sound as scary as "Free 2 weeks demo".)
- kristopolous 4y ago
  You gotta pair it with "no card needed" otherwise it sounds suss. There's other ways. "Upgrade to a paid account if you like it" works. "Upgrade" implies work. "Paid" implies the work is paying. Thus the thing you're currently engaging with doesn't need payment. You can also call it "Free tier" which has "14 day expiration" as a stipulation. There's no best practice here because it's dependent on the product, value proposition, where you are in the funnel and who the customer is. They'll perform differently and counterintuitively and most frustratingly, change over time (because the context of the relationship between your prospect and product is always dynamic) The truths that do hold are, 1. Make it sound casual 2. Avoid hustle language 3. Give an easy exit strategy 4. Make it clear and direct

kristopolous 4y ago

ok tried it out. I don't think I'm your customer here. I think the parting advice I can give is <all products are relationships>. The interface and experience defines this relationship. We shape our buildings and thereafter they shape us or the interface sets the terms of the engagement or the medium is the message. It's been stated a myriad of ways. I kinda hated "Selling the invisible" by Harry Beckwith but out of the 100 or so marketing and product development books I've read, I think, for you in particular, a weekend paging through that book might really help you here. You have to read it as an analogy of how to design software of course.