This was an excellent article, when looked at through the lens of making ad revenue, which is the only lens through which this drivel could flourish. Simply put

This was an excellent article, when looked at through the lens of making ad revenue, which is the only lens through which this drivel could flourish. Simply put, online content providers (I refuse to call this crap "news") need eyeballs, and writing crap like this causes eyeballs to appear. Fortunately, about 50% of the eyeballs are protected by adblockers, but still a great day at the office, for which I suspect he will get much kudos, and be asked to write similar crap again.