4 ms·

The Arnell Group’s Pepsi Rebrand doc https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-content/uploads/pe

• unixhero 4y ago
  This is a glorious one
• cschmidt 4y ago
  Finally replaced this week! https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_pepsi_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_log...
  • cbm-vic-20 4y ago
    Where are the perimeter oscillations??? "The Pepsi DNA finds its origin in the dynamic of perimeter oscillations. This new identity manifests itself in an authentic geometry that is to become proprietary to the Pepsi culture."
• bombcar 4y ago
  Apple and Pepsi don’t mix well ;)