You forgot to mention that the precursor to 99designs - Sitepoint Marketplace - was initiated by designers themselves. It only happened because designers wante

You forgot to mention that the precursor to 99designs - Sitepoint Marketplace - was initiated by designers themselves. It only happened because designers wanted it. If 99designs didn't formalise it, someone else would've. It's called emergence; it's one of the most fundamental processes in society and indeed nature.