mp3 players, smartphones (blackberry, palm) and smart watches (aka fitness trackers) existing and growing markets with product-market fit before Apple entered.

mp3 players, smartphones (blackberry, palm) and smart watches (aka fitness trackers) existing and growing markets with product-market fit before Apple entered. Apple MO is waiting until there’s clear adoption (usage, not only device sales) in a growing market with mainstream potential. So far VR has only shown signs of product market fit in the rythme and fitness gaming genres. Not sure if potential big enough for Apple.