It's not about the costs of hosting or running the site, or what it's worth if Amazon sold it -- the existence of DPReview hurts Amazon's retail business. Peop

It's not about the costs of hosting or running the site, or what it's worth if Amazon sold it -- the existence of DPReview hurts Amazon's retail business. People use DPReview to decide on the model they want -- at that point, they search the whole internet for prices, lowest wins. Amazon has to match B&H, NewEgg, etc. Amazon wants you to be less informed, instead more reliant on its reviews and ability to steer you to higher-margin choices. DPReview mostly pays attention to solid,trusted top-tier brands, but these brands have significant power over retailers due to their built-in demand. Amazon, on the other hand, can make a $400 no name camera with a $250 margin look more attractive than a $600 Nikon where Amazon only makes $150 -- especially when they know your search history and what features you may have sought. Even just selling one item via Prime vs another can tilt the purchase decision. DPReview can also give you confidence to buy a used camera, which you're likely to do on eBay. DPReview earns a lot in affiliate bonuses, that Amazon would rather keep for itself (yes I know it's circular but even the depts fight with each other) Bottom line, existence of DPReview does not benefit Amazon's retail business. Perhaps when it was smaller, or people were less willing to buy an expensive camera online, it did... But no longer.