Yeah, what is the insight though as to why the difference? A social platform and Google both rely on active users, visits and time on site. Both make their mone

Yeah, what is the insight though as to why the difference? A social platform and Google both rely on active users, visits and time on site. Both make their money by selling ads. Both risk losing users if their algorithm sucks. Yet they tune their algorithms differently. On reflection, two factors come to mind: 1) Social content is inherently emotional - people come to the platform get a dose or three of dopamine. Search is unemotional in that way, people are only looking for accurate information. In the way that Wikipedia straddles the line between dopamine-driven content and search information, I wonder what Wikipedia would look like if it had ads on it? 2) Social ads are built for reach and impressions, not clicks (this is changing though), while search ads are built for clicks off-platform