3 ms·
Marketing & viral awareness go brrrrrr Edit since this was pretty low effort and likely violates the community guidelines I'll add this: I would guess the rea
by natpalmer1776 4y ago
Marketing & viral awareness go brrrrrr
Edit since this was pretty low effort and likely violates the community guidelines I'll add this:
I would guess the reason for seeing more content related to chiplets and their implications is due to a combination of seeing a big player adopt them for their main product line(s) and the resulting PR / marketing buzz that occurs as a result of that having 'trickle down' effects on the general industry discourse as a whole.
- tdba 4y agoAlso the USG is making a big push to reshore chip manufacturing, especially in more future-facing areas such as chiplets.
- natpalmer1776 4y agoTook me longer than I care to admit to realize that USG stood for United States Government. Regarding the statement, I also would point out that there is an almost global push towards promoting domestic chip manufacturing and reducing the reliance on globalization of critical infrastructure, not just in the United States. In my geopolitical armchair expert opinion, I would guess this is in part caused by the conflict in Ukraine as well as rising tensions between the various 'global powers' further compounding the general loss of confidence that followed COVID-19.
- tdba 4y agoThis push began before Covid and well before the war in Ukraine went hot - but those two factors certainly increased the urgency. At root the push in the US began due to the rise of China as a military competitor in the early 2010s, and the consequent realization that TSMC might be blockaded, captured or destroyed.