A big part of the PR is internal - to make people at Amazon from the top to the bottom feel like they're still working at a "Day One" innovative company buildin

A big part of the PR is internal - to make people at Amazon from the top to the bottom feel like they're still working at a "Day One" innovative company building cool new tech that they can excitedly tell their family about over Thanksgiving dinner. That's why it has to be a bit bigger than just some AI-generated stock imagery.