I don't. I don't hide the fact that this is a single founder business. If a customer isn't comfortable with that, then they look elsewhere. I sometimes explain

I don't. I don't hide the fact that this is a single founder business. If a customer isn't comfortable with that, then they look elsewhere. I sometimes explain that I've been doing this for eight years now and this is my life's work, which is a much better guarantee of stability than a VC-funded hotco startup, where winds can change any day. I also sometimes explain that if you are the customer of a VC-funded startup, something is certain to happen in a couple of years, and there is no outcome that is good for you, the customer. The startup could be sold to a bigco (bad, they will ruin the service or shut it down outright), go for an IPO (bad, huge pressure on user base growth at the expense of maintaining existing features), have another investment round (bad, increasing pressure on user base growth), or simply get shut down. But these kinds of discussions are very rare, in general I haven't found this to be a problem. Or, in other words, I have enough paying customers for this not to be a problem :-)