> make way more unfavorable social comparisons I wonder if this is a huge part of it. Instead of only having to measure up to your local friend group, who are

> make way more unfavorable social comparisons I wonder if this is a huge part of it. Instead of only having to measure up to your local friend group, who are more likely than not to be close to you in living standards and upbringing, you have to measure up to people all around the world - and most of what’s posted on social media is carefully framed and selected, making things seem better than they are; you can’t even blame them for this as people who post are incentivise to do so to increase their chances to get noticed. One could argue that traditional mass media has already made that a thing. But I feel traditional celebrities have an air of alien-ness to them, they are like Greek gods on Olympus, such that people are less likely to compare themselves to them or at least not do so as seriously. Social media celebrities on the other hand often present themselves as the guy/gal next door. Someone you feel you can be friends with. The fact that they might even directly reply to you via social media further reinforces that perception. All this ratchet up the pressure to measure up and when you fail to, you feel bad.