And like, a great salesman wouldn't offer you more of the same product but try to either expand into similar products (you like gel pens? here are some mechanic

And like, a great salesman wouldn't offer you more of the same product but try to either expand into similar products (you like gel pens? here are some mechanical pencils) or hit you up with complimentary products (what good are gel pens without a nice squishy writing mat? and i bet you're going to need a lot of paper!). Amazon sort of handles these things in the Amazon UI with "people who bought X also bought Y" but they really should be showing that for their ads: instead of "here are results for your recent search" (which likely shows you the thing you already got) it could do "here are things people who buy stuff near the top of your recent search also buy". Regardless, as far as I am concerned, the best commentary ever on this topic was CollegeHumor doing the Targetted Salesman skit, where the ad engine is represented by a human salesman shoving products at you all day: https://m.youtube.com/watch?v=KbKdKcGJ4tM https://m.youtube.com/watch?v=KbKdKcGJ4tM