I read an article about a study on behavior and how people are more likely to follow a revolution than actually start one (in the sense of not just talk about i

I read an article about a study on behavior and how people are more likely to follow a revolution than actually start one (in the sense of not just talk about it, but do something about it). Maybe you should lead by example and show what you've done yourself so that others can copy your efforts. Viral points for being clever, altruistic points for going way out of your way.