4 ms·
There was never a drone delivery dream. This has been PR since Day 1. And this article is proof that it worked.
by squokko 4y ago
There was never a drone delivery dream. This has been PR since Day 1. And this article is proof that it worked.
- marssaxman 4y agoI believed the same; it never seemed plausible to me that Amazon actually thought they could make drone delivery profitable. But... organizing an 850-person division which builds actual hardware sounds more like a real investment than just a PR effort.
- squokko 4y agoA big part of the PR is internal - to make people at Amazon from the top to the bottom feel like they're still working at a "Day One" innovative company building cool new tech that they can excitedly tell their family about over Thanksgiving dinner. That's why it has to be a bit bigger than just some AI-generated stock imagery.
- sourcecodeplz 4y agoThat zipline company seems quite legit. There was a youtube video about it just 2 days ago.
- squokko 4y agoYes, to be clear - Amazon has never had a real drone delivery dream. It's just theatrics for them.