For all of Amazon’s so called emphasis on “customer obsession” I feel they’ve never been known to get the UI right. Their web site has always been borderline ho

For all of Amazon’s so called emphasis on “customer obsession” I feel they’ve never been known to get the UI right. Their web site has always been borderline horrible to navigate. It feels like a band aid over the archaic “search vs browse” dichotomy which ultimately does neither well. If you search amazon you are limited to the “all site index” which is inferior to category specific indexes- and from that point it’s anyones guess which of the myriad of similar sounding categories is actually the best one for trying to find the item you are looking for. It’s gotten worse with the influx of cheap Ali baba listings and sellers. Walmart UX is no shining sterling example either but I struggle on average must less with it.