I'm not really sure how you can compare those two. Mocking nickleback was a pseudo-joke like hating pineapple pizza, used for social comfort. Bezos is not that

I'm not really sure how you can compare those two. Mocking nickleback was a pseudo-joke like hating pineapple pizza, used for social comfort. Bezos is not that. It's maybe a bit exaggerated where it might seem like people think he's the worst person, but in reality he's just a name that everybody knows who most people think is a bad person on multiple levels - but the approach to management of quantifying everyone and treating them like machines so that they have wild turnover is something that a lot of people all agree is awful and repugnant. I'm sure if you want to understand why Musk is hated you can google it, but he clearly courts controversy and tries to get attention by saying outlandish things and it usually backfires. His handling of twitter seems toxic to a lot of people (Just work crazy hard and sleep in the office or you suck!). Then there was the sexual harrassment too right? He never apologizes for any of it that I've seen. Also there are accusations he's manipulated stock prices for a meme. And at this point I think a lot of people think he's too chaotic/random to believe what he says afterall, even if he gave an apology. Gates is a good counterexample. Either of these people could act like Gates and be less hated.