If they understood the problem, they'd realise that there is value in addressing it head on. This is representative of Google's larger problem in the industry:

If they understood the problem, they'd realise that there is value in addressing it head on. This is representative of Google's larger problem in the industry: users are skittish to uptake and rely on Google's new products because of their established behaviour of making arbitrary changes without consulting the market. I suspect the reason why this resonated so well is because it was too familiar with user frustration. Today it's drive, tomorrow it's something you rely upon.