> Don't apply eco-morals to someone else's business plan. > Instead, work to change the regulatory environment so that a non-eco business plan isn't profitable

> Don't apply eco-morals to someone else's business plan. > Instead, work to change the regulatory environment so that a non-eco business plan isn't profitable. Huh? But the first step in identifying which regulations to put in is to apply "eco-morals," as you call them.