The cynic in me sees they are making a vendor lock-in play, the API is dirt cheap so much so that every other bespoke chatbot or language model is now obsolete

The cynic in me sees they are making a vendor lock-in play, the API is dirt cheap so much so that every other bespoke chatbot or language model is now obsolete - every chat startup is now switching to OpenAI. Once everyone has their prompts and embeddings tuned and is serving customers, OpenAI can dial up the price and customers chose to keep paying or redo their prompts/embeddings to switch to Bard or the next competitor. It does seem like business as usual if you relied on GPT-3 now ChatGPT, then whatever iteration comes next, probably won't work the same, so its not a heavy heavy lift. Decent platform risk, I believe OpenAI shutdown Codex so now everyone who had a product based on Codex has to switch to ChatGPT