They know their audience. First off, their target audience (the FIRE crowd) aren't HS kids yet deciding what path to take, but rather young adults and adults e

They know their audience. First off, their target audience (the FIRE crowd) aren't HS kids yet deciding what path to take, but rather young adults and adults either still in college, or those that have graduated college and worked a couple of years. The IDEAL target audience for FIRE are fresh grads that simply hate working. I mean, sure, they can advocate that you go and "grind LC" to land some FAANG-type job, but that market is already established ("HOW TO LAND A FAANG JOB" influencer-sphere), most regular folks don't want to spend another 3-5 years and money on college, but rather look for things they can do right now - so they seek FIRE-influencers that will preach about flipping houses, becoming a landlord, minimizing costs/living frugally, diversifying your portfolio on real estate/stocks/crypto/etc. Nothing wrong with that - but they tend to let out some crucial details, like how they themselves managed to get a $50k down payment straight out of college. Or how they managed to put $50k on certain companies (Tesla, anyone?) or crypto during the boom.