There's a classic, maybe apocryphal, scam that allegedly works like this. You tell everybody you're a brilliant stock picker, and you get, let's say, 256 peopl

There's a classic, maybe apocryphal, scam that allegedly works like this. You tell everybody you're a brilliant stock picker, and you get, let's say, 256 people to follow your advice. So you choose a stock, and tell half of them it'll go up and half of them it'll go down. That means 128 of your followers are guaranteed to think you predicted correctly. So you do it again, and again, until you get down to like one or two people who think you are a genius. Then you leverage your true believer(s) faith in you.