It might have been common in companies with low margins and not much room to overspend. In a hyper competitive low margin commodity industry, the push to keep c

It might have been common in companies with low margins and not much room to overspend. In a hyper competitive low margin commodity industry, the push to keep costs low ultimately decices a company survive or not. But that is not the case here. The amount saved for a year might not even equal 1 day's ad budget.