Perhaps they are conflating terms, but a "funnel" (sans "click") exists outside of Brunson's product, and are a well established sales technique. They aren't re

Perhaps they are conflating terms, but a "funnel" (sans "click") exists outside of Brunson's product, and are a well established sales technique. They aren't really an upselling technique, but are what you would imagine the word describes: large numbers (less qualified) in the top, small numbers (most qualified) in the bottom.