2 ms·
>The mass media also omits the reason for the MAX. The new engines gave it 15% less fuel burn. This is massive cost savings (and less pollution, too.) Sure the
by bumby 4y ago
>The mass media also omits the reason for the MAX. The new engines gave it 15% less fuel burn. This is massive cost savings (and less pollution, too.)
Sure they did. It's all over the reporting. Just from a cursory search:
>Boeing gave the Max aircraft larger engines for greater fuel efficiency"[1]
>Consequently, improving fuel efficiency has emerged as one of the major bases of competition between airline manufacturers.[2]
>Airbus announced the A320neo, a more fuel-efficient version of the A320...Boeing had to choose between short-term gain and long-term pain. The simpler option was to refurbish the 737NG with a bigger, more fuel efficient engine.[3]
>Mistakes began nearly a decade ago when Boeing was caught flat-footed after its archrival Airbus announced a new fuel-efficient plane that threatened the company’s core business. It rushed the competing 737 Max to market as quickly as possible.[4]
>That threatened to change in 2010 when Airbus introduced a version of the 320 called the Neo (for “new engine option”) that offered large improvements in fuel efficiency, range and payload. The following year, American Airlines warned that it might abandon Boeing and buy hundreds of the new Airbus models. Boeing responded with a rush program to re-engineer the 737[5]
The real issue was leadership strategy and poor process control.
[1] https://www.scientificamerican.com/article/despite-similarities-are-the-two-recent-737-max-8-crashes-a-coincidence/ https://www.scientificamerican.com/article/despite-similarit...
[2] https://www.vox.com/2019/4/5/18296646/boeing-737-max-mcas-software-update https://www.vox.com/2019/4/5/18296646/boeing-737-max-mcas-so...
[3] https://dhruvmark.medium.com/lessons-in-product-management-from-boeing-7287f34d03d7 https://dhruvmark.medium.com/lessons-in-product-management-f...
[4] https://www.theverge.com/2019/5/2/18518176/boeing-737-max-crash-problems-human-error-mcas-faa https://www.theverge.com/2019/5/2/18518176/boeing-737-max-cr...
[5] https://www.nytimes.com/2019/09/18/magazine/boeing-737-max-crashes.html https://www.nytimes.com/2019/09/18/magazine/boeing-737-max-c...