Engineering happiness is directly tied to product quality. Product quality is directly tied to brand value. Brand value is directly tied to sales. It takes year

Engineering happiness is directly tied to product quality. Product quality is directly tied to brand value. Brand value is directly tied to sales. It takes years for changes to promulgate through the chain, but they always do. That being said, all businesses outside of banks have already taken much of O.S. Card's advice here. Programmers used to be forced into suits to bear the 9 to 5. Now, business casual gets more casual the more techy the company is. Flex time is now the norm. People complain about morning standups and Jira because they aren't doing four hours of waterfall strategy meetings everyday.